Mass media influences free essay sample

What is mass media and what role does it play in the community? Various media technologies that are used to achieve huge audience applying mass communication is called Mass Media. This communication takes place through such technologies like radio and television that transferred electronically and also through physical objects like books, newspapers and magazines. Moreover, enormous quantities of television stations and newspapers publishers are considered to be called mass media too. The importance of media today is somehow immersive. Never before in humankind’s history have the mass media such considerable impact on society’s life and behavior that happened due to digital technologies. However, from early childhood children sit in front of TV sets watching pictures and opening the world, it’s impressionable. A few years later, becoming older and reading books or newspapers that illustrate pictures of violence, war, sporting exploits and even women’s bodies, closed or not, this all play very important role on the behavior and psychology of young generation. We will write a custom essay sample on Mass media influences or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Only this small list of facts can explain the cause of such and indifferent attitude to their health, life and future. Media have two major tasks: to entertain customer and to create a topic for conversation. Media became an integral part of our life and nowadays it cannot be separated from it. Body part According to the scientific resources mass media consists of the following types: printed (newspapers, books, magazines), radio, television, cable TV, telecommunications, Internet and satellite. Printed mass media used from the late 15th century, radio- from 1910, television- from 1950, Internet- from 1990, and the last but not least mobile phones from 2000. Usually, radio and television are called broadcast media and Internet with mobile phones collectively are called digital media. Benefits of mass media: The wide reach offered by mass media is phenomenal. It can target a global audience. In terms of newspapers and magazines, it can reach a specified target group. Besides, it is easily accessible. Certain types of media have a loyal fan following. This would mean that an advertiser, publication or news channel would have a ready audience. We have the latest news and information at the click of the mouse! The Internet is such a medium that it can give many options for the kind of information required. Television, movies, Internet and the radio are some of the best forms of entertainment. It can be used for educational purposes in an effective manner. Drawbacks of mass media: ?At times, the information reported may not be authentic from every angle. Hence, there may be a misinterpretation of a situation. News can be manipulated to influence the minds of the audiences. For example a particular political party may manipulate reports in their favor, which would indicate the political control in the media. Media bias can occur due to various issues. A journalist or an editor may give personal preference to an issue. A particular event or a celebrity may receive undue importance and set wrong ideals before the youth. It may present an ostentatious lifestyle, which may inculcate wrong ideals amongst youngsters. Unnecessary sensationalism of an issue may project wrong information to the public. Misleading messages may again divert young minds towards a wrong path. Wrong interpretation of news may even blow things out of proportion. This would create further unrest in any place or even violence in case of extreme situations. At times, a particular event or news item may receive too much attention simply because of the lack of important news or snippets. This would again present a wrong idea before the public. ?Certain mass media such as newspapers or leaflets have a very short shelf life. In terms of advertising, it would not serve to be useful for every kind of product or message.

Clean Sources of Energy Advantages and Disadvantages

Clean Sources of Energy Advantages and Disadvantages The pollution through fuel use, technology and many other aspects of civilized life has brought about many changes that humanity was not ready for, including a lessening of resources used for energy. But there are many ways to generate energy using clean sources. Solar, hydro, wind and other types of renewable resources are thought to be the cleanest ways comparing to fuel usage.Advertising We will write a custom critical writing sample on Clean Sources of Energy: Advantages and Disadvantages specifically for you for only $16.05 $11/page Learn More A book titled â€Å"Wind Power† takes a look at the conversion of wind energy into electricity which is accomplished through building wind turbines, a simpler way of building windmills. This technology will allow for widespread access and a much higher energy output which will be beneficial for millions of people. The most basic way that a wind turbine works is by using the kinetic energy of the wind and tu rning it into electricity that can be used by humans. It is applied as mechanical, thermo and any other form of energy, which can be used in the agriculture and other places. Wind turbines are considered a renewable source of energy, but the sun also has great connection to the wind. The sun rays warm up the air masses, causing warmer air to rise, and as it cools down in the upper layers of the atmosphere, it sinks, thus causing a cyclical nature of air masses (Morris, 2006). With all the advantages there are also some disadvantages, but the positives highly outweigh the negative sides. One benefit of wind power is its cleanest conversion and/or production of energy. The amount of wind power is a renewable source. It is quiet, safe for people and animals, as well as for the planet. It is a known fact that wind turbines do not need any fossil fuels. The book rightly reminds that windmills can be built on mountains and on the sea, allowing for widespread usage, as the territory covere d by water is enormous. This provides for minimal interaction with human populations and all other living things. An article titled â€Å"Weaknesses  and  Reform  of  Australias Renewable Electricity  Support† talks about the prospects of decreasing greenhouse gas emissions and relying on renewable electricity. The qualities of environments in the world are noted and the article makes a particular focus on the energy use industry, its modes and the effects that it has on the surrounding nature and people. The air pollution is already a problem in many countries. Australia has developed many strategies to help reduce toxic air emissions and one of them is to promote and establish clean coal burning technologies and implement them. It is a fact that â€Å"In 2006, Australia was the second, most coal dependent OECD country with respect to electricity generation† (Buckman, 2010). This is an alarming fact, as Australia is one of the most modernized countries. The use of coal is increasing and the rise is considered in the near future.Advertising Looking for critical writing on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More When comparing several outputs of electricity, it is clearly evident there are new installments that are being made every day. Solar and thermal renewable sources have a great capacity for generating electricity, especially in Australia. As such, the future is planned to have all aspects of the country involved: industrial areas, private boilers and furnaces in largely populated places. The article confirms that the accumulation of the waste materials and pollution to the environment will constantly grow, reaching levels that will be hard to control. The results have shown a steady deterioration of quality in both types of energy use, but coal usage has shown to be much more detrimental to people and environment. A report on â€Å"Room for Climate Advocates in a Coal Focused Economy? NGO Influence on Australian Climate Policy† mentions the current conditions with filtration systems, plant emissions management and future possibilities. It reasonably states that electricity is the much needed energy source, and its production must be made easy and accessible. The report does provide sufficient insight on the possible ways of using different types of energy. The comparison is made between coal energy and the renewable energy plants. Also, it is easy to see the pattern in changes and effects on the surrounding environment and people working in the energy industry in accordance with climate change (Hall Taplin, 2008). It is acknowledged that the Earth is seeing a major depletion in the natural resources and fossil fuels are becoming a source of energy that must be greatly counted, due to the decreasing numbers. There are many known ways to produce energy that are not so polluting, such as hydro electric stations, wind power , Sun energy and nuclear power plants. This is a legitimate source for renewable energy, but there are negative sides. Unfortunately, some availability is underdeveloped and others sound extreme. Climate change and emission standards are topics that are discussed with real care and people are hesitant to rely on clean energy alone. The most important point to consider is that the accumulation of waste materials and pollution to the environment will constantly grow, reaching levels that will be hard to control. It is difficult to reverse the process, but it can be sustained for longer periods, both waste and energy wise. NGO reports are much needed because these are based on most benefit for the greatest amount of people. The organizations are there for the public, thus the interest in clean energy is shared.Advertising We will write a custom critical writing sample on Clean Sources of Energy: Advantages and Disadvantages specifically for you for only $16.05 $11/page Learn More Reference List Buckman, G 2010, ‘Weaknesses and Reform of Australias Renewable Electricity Support’, Journal of Australian Political Economy, no. 66. n.p. Hall, N Taplin, R 2008, ‘Room for Climate Advocates in a Coal-Focused Economy? NGO Influence on Australian Climate Policy’, Australian Journal of Social Issues, vol. 43, no. 3. n.p. Morris, N. 2006. Wind Power, Black Rabbit Books, North Mankato, MN.